During an interview with Piers Morgan, the UFC CEO claimed that he set up the WWE legend for social media success by revealing all the revenue opportunities available for a popular celebrity like himself.
Instagram account @freak.mma posted a quote from the interview, where he mentioned that ‘The Great One’ was originally against being on social media until he managed to persuade him to reconsider.
“The Rock didn’t want to be on social media and I said, ‘You’re crazy.’…I kind of explained it to him from a business perspective on why he should do it and I actually set him up with my social media team and they got him started and got them going and I mean the guy is an absolute juggernaut now on social media so yeah.”
The Rock commented on the post with a three-word response that confirmed Dana White’s description of how he convinced him to join social media. He also included some emojis that indicated how thankful he was for the UFC CEO’s suggestion, writing: