Kim Kardashian keeps exceeding expectations with her shapewear brand Skims. Since its launch in 2019, the brand has become one of the leading shapewear and lifestyle brands for women. From the iconic Fendi collaboration, to viral Skims dress, the brand continues to circle back in the fashion world. Now, Kardashian merges the supermodel era with shapewear for the Skims Icon campaign.
Heidi Klum, Alessandra Ambrosio, Tyra Banks and Candice Swanepoel step back into the spotlight for the campaign. In an interview with Harper’s Bazaar, Banks says “I haven’t modeled lingerie and undergarments in pH๏τos since my retirement from the runway, so shooting SKIMS was extra special.” The ex-Victoria Secret Angels come together for the first time for Kardashian’s brand.
Klum, Ambrosio, Banks and Swanepoel all pose in the “Fits Everybody” collection. The collection features the iconic bras, underwear, bodysuits, loungewear.The collection holds true to its name and goes up to a size 4X. Despite the inclusive messaging, people on social media criticized the campaign for its lack of diversity. One Instagram user commented, “How does this fit everybody and the campaign is supermodels?”
Despite the backlash, there’s no denying that this collaboration is truly one for the history books.