Kim Kardashian showed off her sculpted frame in a sultry new shoot for SKIMS’ new Cotton Sleep collection on Wednesday. The 42-year-old reality television personality modeled several of her company’s new offerings while showing off her enviable form in the sH๏τs.
The social media mainstay, who recently showed her affection for her half-sister Kylie Jenner, initially wore an all-white outfit that included a split neck tank top that showed off a slight portion of her upper chest. The entrepreneur also showcased her curvy thighs in a pair of drawstring shorts during the pH๏τoshoot.
The former wife of Kanye West went on to don a black mock neck t-shirt that exposed part of her toned tummy for the second part of the shoot. She paired her top with a matching high-waisted bottom that placed her chiseled hips on near-full display. Kardashian also shared several videos to her Instagram Story in which she showed off her two looks for the day. The entrepreneur previously founded SKIMS alongside Jens and Emma Grede in 2019.
The company was previously known as Kimono, although its name was changed after Kardashian was accused of cultural appropriation. The model has since appeared in several of her brand’s promotional campaigns following the name change.
Several of her family members, including her sisters Khloe and Kourtney and half-sister Kendall, have also been featured in SKIMS’ pH๏τoshoots. Kardashian previously spoke about working on her company’s various projects during an interview with Marie Claire, where she remarked that she was very involved in the development process of her offerings.
‘I have to figure out how thick I want the fabric to be, how stretchy it is, how sheer I want [the material to be], whether I want a high-waist [style] or not. Our material is also all custom woven just for us,’ she said.
The social media personality also expressed that she favored a hands-on approach to building her brand. ‘I have learned from my own experience that if you want to get things done, you have to do it yourself,’ she stated