Kim Kardashian stars in the latest swim campaign for one of Time magazine’s most influential companies, SKIMS.
She splashed on a generous amount of baby oil and rested atop half-naked male models in the pH๏τoshoot captured by renowned pH๏τographer Steven Klein.
In the pH๏τos, the SKIMS co-founder showcased the Faux Leather Swim and Rubberized Scuba Swim collections, which feature ʙικιɴιs, one-piece suits, and cover-ups.
The 42-year-old business mogul and a few models were clad in all-black ensembles as they showed off the pieces in the brand’s latest swim line. Knee-high boots and spiky heels elevated the swimwear to new heights, while opera gloves added a touch of edgy glamour.
In a press release, the American Horror Story actress talked about enlisting the help of Steven Klein. “Steven and I have collaborated on so many iconic images over the years, and I’m grateful that we once again have partnered on Skims for the new swim campaign.”
The Kardashians star continued, “His creative touch and vision for this collection are exactly what make him the incredible pH๏τographer he is today.”
Meanwhile, Steven Klein sang Kim Kardashian’s praises in the same press release. “Icons exert a magnetic pull that allows the viewer to superimpose a dream reality, a kind of hyper-existence,” Klein remarked. “Icons are symbols, the alphabet of desire. Kim speaks this language. Our work together has been an exploration of the power of the image, the beauty of experimentation/the alchemical process of icon.”
The collection drops “soon,” but people are already having a field day in the comments section One person called the collection “perfect for deep sea rescue missions,” while another sarcastically remarked that it “looks like really practical beachwear for most of us….!!!”
Someone said that it’s “kinda cringy,” while another wondered if they’re “promoting the oil or the swimwear?”
Whatever you may think about Kim Kardashian and Steven Klein’s visual narrative for SKIMS’ new swim campaign, you can’t deny that the images are a great conversation starter.
